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What is Digital Marketing?

Digital marketing encompasses all aspects and activities of marketing an organization, business, or brand across digital channels on the internet. Digital marketing strategies and tactics are crafted to target specific online audiences across a variety of internet-connected devices. Digital marketing includes optimization across search engines (the likes of Google and Bing), visibility and engagement on social media platforms, email marketing communications, website design and development and integrated applications to connect and engage with prospects and customers.

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